JOEL GRIMES IN ITALY :: Photography Workshop in Umbria
  Versione Italiana
Italiano, grazie.  Italiano, grazie.

Who is this photography workshop for

This Joel Grimes workshop has been designed specifically for people wanting to know the techniques, the approach and the workflow of Joel Grimes; for people who desire to learn his style of shooting, his post-production with Photoshop technique and his creative vision who made him famous.
Professionals, photography amateurs, graphic designers, post-production experts, printers, photolithographers, will find this event very interesting and inspiring.
All the techniques explained by Joel Grimes are compatible with Photoshop version CS2, CS3, CS4, CS5 and CS6.



The workshop will be translated in English and Spanish.




What you can learn




This Joel Grimes workshop is a must for those who what to take the mystery out of using strobe lighting and learn to become a creative force and THINK LIKE AN ARTIST.

Throw out those lighting diagrams, those annoying lighting ratios and sell your flash-meter on eBay. Well, that may be a bit drastic, but think about this; a technical instrument can never make a creative artistic decision, this is reserved for the human mind.

Over the two days Joel Grimes will be covering how to use all sorts of modifiers such as soft boxes, the beauty dish, octagon banks, umbrellas, grids, etc., while working from an intuitive, feeling approach. This is without question the key to the whole creative process. You will be presented with ways on how to develop your personal creative vision that is unique to you.

Over the two days, Joel Grimes will be having a few fashion/beauty/sports models on site for the hands on lighting demonstration portions. Each of the attendees will have an opportunity to experiment with the various lighting techniques covered in the lectures, so bring your basic camera kit.

And not to be overlooked, Joel Grimes will be covering Joel Grimes' Photoshop techniques used in his photographs, including the HDR techniques used for all my backgrounds. Joel Grimes holds back nothing in revealing his photographic process.




  • Taking your creative vision to the next level
  • Recognizing your greatest asset.
  • Developing your personal vision.
  • Promoting yourself as an artist, not a technician.
  • Keeping up with the industry trends.
  • The basic fundamentals of lighting.
  • Breaking the established rules.
  • Experimentation is the key to innovation.
  • Hands on lighting demonstrations.
  • Capturing the image is just the beginning.
  • Mastering Photoshop is a necessity.
  • Some tricks of the trade.
  • Keeping it simple.
  • Marketing - Competing in todays marketplace.




Tuesday 13th November 2012 (FIRST DAY)

9:00 am – Introduction
9:30 am – Developing your personal vision
10:15 am - Break
10:30 am – The basic fundamentals of lighting
12:00 am – Lunch
1:00 pm – Lighting Demonstrations with the models
2:30 pm – Hands on shooting.
4:30 pm – Discussion/Recap
5:00 pm – End of Day One



Wednesday 14th November 2012 (SECOND DAY)
9:00 am – Breaking the established rules,
9:30 am - Experimentation is the key to innovation
10:15 am - Break
10:30 am - More Hands on shooting
12:00 am – Lunch
1:00 pm – Photoshop Edgy Techniques
2:00 pm - Break
2:15 pm - Creating HDR Images
4:00 pm – Competing in today's marketplace
5:00 pm – Discussion/Recap
5:30 pm – End of day two






Several models will be available do to different shoots during the workshop:
- 2 beauty images
- 2 fashion images
- 1 or 2 sport portraits
- 1 or 2 artists (as dancers, or musicians, or rappers, etc..)


N.B. If the workshop will have more than 10 participants (15 maximum), we will prepare two different shooting sets to allow to everybody to shoot with all lighting schemes explained by Joel Grimes.





  • Joel Grimes: he will hold the whole workshop in english (You can ask for a translation in every other language. For
  • Joel Grimes assistant;
  • Marianna Santoni, technical and theoretical support both in photography and post-production;
  • Gaspare, Vanessa and Fabio: 3 tutors at the participants disposal;
  • translator/s (it depends on the participants needs). For information:;
  • from 2 to 4 models a day;
  • make-up artist;
  • hair dresser;
  • stylist.




Some works of Joel Grimes






Works by © Joel Grimes. See other works at:





Who is Joel Grimes

Attending his first official art class in middle school was nothing short of heaven. To have art taught in an academic classroom gave validation to the process of creating. It wasn't until his freshman year in high school that Joel Grimes was first introduced to photography. From the very beginning it was a perfect marriage. By the time he began attending college, his passion for the photographic process was all consuming. In 1984 Joel Grimes received a BFA in photography from the University of Arizona and soon after established a commercial studio working out of Denver, Colorado.

Even working in the commercial arena, Joel Grimes have never ceased to view himself as an artist. To position himself any other way would be absurd. He believes it is this uncompromising passion to create that has allowed his commercial work to compete in the market place.
For over 26 years Joel Grimes has worked for many of the top advertising agencies across the globe. Over the years his assignments have taken me him every state across the USA and to over fifty countries around the globe.
In 1992 Joel Grimes produced his first coffee table book, 'Navajo, Portrait of a Nation' which received a number of photographic and design awards and produce an eighteen-month solo exhibit at the Smithsonian American History museum.

In defining his work, Joel Grimes view himself as an illusionist; creating images larger than life. The photographic process is in a constant flux of change. Joel Grimes believes embracing that change gives him a greater option to fulfill his vision as an artist. Without question, he believes we are in the greatest age of photography since its conception.

Over the years Joel Grimes has sought to be an ambassador for the photographic process by teaching workshops and offering video tutorials. He feels that by being an open book with his process, he has an opportunity to inspire others to follow their dreams and passions to create.

Joel Grimes currently resides Pasadena CA. with his wife, Amy and their four sons.



The art of creating
The process of making a great photograph is the merging of two worlds, the technical and the artistic. 
It has been my observation over the years that more emphasis and thought seems to be directed towards the technical side of the process and the artistic side often gets overlooked.
I assume that we often get fooled into thinking that if we shoot with a particular brand of camera or apply this particular type of lighting technique, we will in the end produce a greater image.  I have spent many hours testing and honing the technical side of things, but after 30 years of making photographs I must admit, that if we truly want to take our craft to the next level, we ought to direct more energy toward developing the creative artistic side of the process and let the technical fall into place.  I have often said, "Never let a technique drive your personal vision".  That doesn't mean that the technical craft can't play a role in fulfilling the artistic expression in the final image.  However, it is clear that technical proficiency can only take you so far.
The best photographs work because they communicate an emotion, a memory, future hopes or dreams, etc., not f/stops, shutter speeds, focal lengths, or lighting ratios. 
This is the essence of photography.





Who is Marianna Santoni

"Nothing is so difficult to not be explained in a easy way"
 (Marianna Santoni)


Italian professional photographer esteemed as a Photoshop Guru, Marianna Santoni has won many prestigious awards in Italy and abroad.
She is university professor, author of some publications and a member of the international narrow Wacom Evangelist group.
Since years, she collaborates with the major international photography and digital imaging brands: ADOBE, CANON, NIKON, EPSON, HP, WACOM, X-RITE...
Marianna Santoni, and her team, have been promoting and spreading culture organizing training events connected to art, photography, post-production and communication.

Since many years she boasts international professional people and artists among her courses and events participants.











8.30 am - 9.00 am
9.00 am - 12.00 am
Joel Grimes, part I
12.00 pm - 1.30 pm  
1.30 pm - 5.30 pm Joel Grimes, part II (the first day, the workshop ends at 5.00 pm)



How to reach us


This Joel Grimes workshop is in Foligno (PG), 20 Km far from Assisi.
The workshop location is Marianna Santoni studio - Spaziomenosei - in Foligno (PG), Via Garibaldi 82.
We can change the workshop location in case of an high number of participants and models. In any case, it will be very close to Marianna Santoni studio. If the workshop will have more than 10 participants (15 maximum), we will prepare two different shooting sets to allow to everybody to shoot with all lighting schemes explained by Joel Grimes.


The location will be communicate to the participants by email.



Perugia - Sant'Egidio (20 min. from Foligno)

Daily flights from and to Milan Malpensa.

Low cost flights from London and Barcelona.

Rome - Ciampino and Fiumicino (1 hour and half from Foligno)

Direct and low cost flights from all around Europe.

Trains to Foligno.

Florence (2 hours from Foligno)

Direct and low cost flights from all around Europe.

Trains to Foligno.

Pisa (2 hour and half from Foligno)

Direct and low cost flights from all around Europe.
Trains to Foligno.






What you need

Please bring your basic digital camera kit, tripod and a laptop computer if you have one.


At the subscription moment you will receive a confirmation email with the workshop ticket: print it and bring it with you at the workshop. It contains the bar code that will allow a faster check-in.




How to subscribe


"All inclusive" participation fee

The "all inclusive" participation fee is 1490,00 Euros + VAT per person.


The fee includes:

  • a two days workshop in studio with Joel Grimes;
  • free participation to the seminar in Rome, Milan, London or Berlin
    (N.B. the seminar contents are very similar to the theoretical part that Joel Grimes will hold during the workshop and that will be more elaborate). If you already paid the subscription fee for the seminar and you would like to subscribe to the workshop, we will deduct the amount from the total;
  • speaker, assistant, tutor, models (from 2 to 4 models a day), make up artist, hair stylist and stylist fees;
  • a night in a 4**** hotel - ------ (if you need more overnights please write us to:;
  • two lunches and a dinner;
  • diploma signed by Joel Grimes;

Extra fee for a companion in double room and a dinner: 40.00 Euros
If your companion needs to join us during the lunches, please write us to:;
Companions are not allow to the workshop.


Distances from the main important italian cities:
- Assisi 19 Km
- Perugia 40 Km
- Florence 188 Km
- Rome 167 Km
- Milan 478 Km
- Venice 417 Km


Suggested activities:
- chocolate course at Perugina Factory in Perugia
- museum, sport activities.. (it depends on the season)


The participation fee doesn't include:

  • the travel to reach the workshop location. You can ask to us about your transfer organization. Write to:
  • Everything else that is not indicated in "the participation fee includes"


Payment methods

After having filled the subscription form, you can pay the 1490.00 Euros + VAT deposit using Paypal or Credit Card or Bank transfer.
Your subscription is confirmed when your deposit payment is done.
The invoice will be send at the balance time.


If you cancel your subscription within October 10th you can obtain the total deposit refund.
Because of the complex workshop organization and the low number of participants admitted, if you cancel your subscription after October 10th you can not have any refund. In this case, you can find another person who come at your place.



100% GUARANTEE "satisfied or reimbursed"

Your satisfaction is really important for us.
We don't want you lose time or money, so we offer to you the satisfied or reimbursed guarantee.


During the first 2 hours of seminar you can decide to leave the class and we will refund you of the full participation fee.
We only ask you to write and sign a paper where you explain your discontent.





Places are limited

Subscription will be accepted until all placed are filled.
If you are interested in participating be fast with subscription.


Your subscription is confirmed when your subscription fee payment is done.
The organization can delete the seminar for force major or organizational and technical problems.








Want to

know more


If you need further information ask us!
We will be happy to answer your questions!
Write us an email or call us!



Vanessa Roncella
Marianna Santoni Staff

Cell. 338.4755959

In the picture: Marianna Santoni
with Gaspare Grammatico and Nino Lombardo (Marianna's Staff)